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William Farrar's avatar

A great letter, now to figure out how to give it maximum exposure. outside of our bubble.

This could be posted on quora.com, but as a question like how has Trump betrayed his voters?

Daniel Solomon's avatar

Google sayz:

1. Target High-Traffic "right wing" Outlets

The most direct way to reach this audience is through publications and networks they consume daily.

Fox News: The most trusted and used source for this demographic.

Op-Ed Submission: Submit pieces (ideally 600–700 words) that "pick a fight" or offer a "minority point" of view on a topical issue.

Contacts: You can pitch story ideas to fox11news@fox.com or reach media relations through executives like Irena Briganti.

The Wall Street Journal (Opinion): While its news is seen as centrist, its opinion pages are a mainstay for conservative thought.

Guidelines: Submissions must be exclusive, jargon-free, and between 400–1,000 words.

Alternative Media: Outlets like Newsmax, Breitbart, and The Daily Wire have high trust within the MAGA community but rarely publish traditional liberal op-eds unless they are framed as a "dissenting voice" or a "challenge".

Wikipedia

2. Leverage "Earned Media" (Podcasts & Interviews)

Rather than writing an essay, appearing as a guest on conservative platforms allows you to deliver a liberal argument directly to their ears.

Conservative Podcasts: Many shows actively look for "brave" liberal voices to debate. Shows like the Try That in a Small Town Podcast or The Ron Show seek guests who can discuss personal freedom and political strategy.

Mainstream Debates: Platforms like Open to Debate (formerly Intelligence Squared) and YouTube channels like Jubilee (specifically their "Middle Ground" or "Surrounded" series) frequently pit one liberal against 20–25 Trump supporters, gaining millions of views from both sides.

YouTube

3. Utilize High-Engagement Social Platforms

MAGA discourse is highly active in specific digital "echo chambers".

The New Yorker

X (formerly Twitter): Highly used by MAGA supporters for real-time news and "breaking" political content.

Alternative Platforms: Publishing content on Truth Social or Rumble places the argument in the primary environment used by the base, though these platforms are often less receptive to direct liberal framing.

Substack: Many MAGA-aligned influencers have large Substack followings; guest-posting or engaging in their comment sections is a statistically significant way to reach "policy insiders".

Daniel Solomon's avatar

Know thy enemy:

Popular Right-Wing & MAGA-Aligned Substacks

The Free Press (Bari Weiss): A high-reach platform (over 1.25M subscribers) focused on "anti-woke" commentary and long-form investigative journalism. It frequently covers MAGA-related developments and internal movement dynamics.

The Dispatch: A major center-right publication providing principled conservative news and analysis, originally founded by Steve Hayes.

U.S. Department of State (Marco Rubio): In 2026, the State Department under the Trump administration became the first U.S. agency to launch its own Substack, featuring priorities penned by Secretary of State Marco Rubio.

Unreported Truths (Alex Berenson): A top-earning newsletter known for critical stances on COVID-19 policies and mainstream scientific narratives.

The Warning (Steve Schmidt): While Schmidt is a former GOP strategist and outspoken Trump critic, his platform attracts a large audience interested in Republican Party dynamics and accountability.

Influential Political Figures on Substack

Several prominent MAGA-aligned and conservative figures use Substack to communicate directly with their base:

Vivek Ramaswamy: Former presidential candidate and Ohio gubernatorial hopeful.

Michael T. Flynn: Former National Security Advisor.

Tulsi Gabbard: Director of National Intelligence.

Anthony Scaramucci: Former White House Communications Director. [We watch this virtually daily.]

Peter Navarro: Former White House Senior Counselor.

The Free Press

Intellectual & Commentary-Based Conservative Substacks

The Daily Declaration (Amy J. Hawkins): Focuses on conservative strategy and "how to win" as a conservative.

Rak höger (Ivar Arpi): A Swedish-based journalist who critiques liberal policies and addresses issues like migration and societal changes.

The View from Cullingworth (Simon Cooke): Provides a conservative perspective on housing, planning, and local place-making.

The Zone (Ben Sixsmith): Explores the intersection of politics, culture, and professional wrestling from a right-leaning viewpoint.

William Farrar's avatar

I was going to suggest that Thom appear on the Bill Maher show, the Colbert Show, Jimmy Kimmel. Alas that involves travel. But also would require Thom to shift from his modus operandi, of being reasonable, to being confrontational and not tolerating right wing lies.

Right Wingers filibuster, the command the air time and dominate the conversation it is a tactic that keeps them from being exposed.

Rachel Maddow was on Bill Maher once, when his panel had three guests, and one was the master of the filibuster Stephen Moore, for her to get a word in, she had to stand up. The only way to handle those people is to be aggressive and tell them to shut up. And that is not in the liberal DNA.

Daniel Solomon's avatar

As an author, Thom does book tours and he knows all that. IMHO he has better penetration than most other talking heads.

MSbroadcast M should have prime time talk shows.

There is more than one way to skin the cat. E.G. Trade Desk. The Trade Desk, Inc. is an American multinational technology company that produces and services programmatic marketing automation with personalized real-time digital content. Headquartered in Ventura, California, it is the largest independent demand-side platform in the world..

Wikipedia

How Content Placement Works

Content placement on The Trade Desk occurs through a programmatic bidding process.

Reddit

Real-Time Bidding (RTB): In the milliseconds a webpage or app is loading, TTD's platform analyzes up to 15 million ad opportunities per second. It then bids on behalf of advertisers for the impressions that best match their goals.

Omnichannel Reach: Advertisers can place ads across a wide range of formats and devices, including:

Connected TV (CTV): Reaching households streaming premium content.

Video and Audio: Placements on streaming platforms and digital audio services.

Other companies offer:

1. Major Tech Ecosystems ("Walled Gardens")

These platforms dominate the market by controlling both the ad-buying technology and the massive amounts of user data and inventory within their own ecosystems.

MarketBeat

Google (Display & Video 360 / DV360): TTD's primary rival for large enterprise accounts. DV360 offers exclusive access to YouTube and integrates deeply with the Google Marketing Platform.

Amazon DSP: A rapidly growing threat that leverages unique first-party shopper data. It is particularly strong for e-commerce brands wanting to tie ad spend directly to purchases.

Meta (Facebook/Instagram): While not a DSP in the traditional "open web" sense, Meta competes for the same advertiser budgets by offering highly targeted social media inventory.

Improvado

2. Leading Independent DSPs

These platforms are the most direct functional alternatives to TTD, offering programmatic buying across the open internet without being tied to a single content owner.

G2

StackAdapt: Frequently cited as the top alternative for users seeking a more intuitive interface and native advertising specialization.

Yahoo DSP: Combines its own premium content (Yahoo Finance, News) with broad programmatic reach and its own identity solutions.

Simpli.fi: Specializes in localized advertising and granular geo-fencing, often preferred for its ease of use and customer support.

Adobe Advertising Cloud: Part of the Adobe Experience Cloud, it excels at cross-channel campaign management and integrates with Adobe Analytics.

Adtelligent

3. Specialized & Channel-Specific Competitors

Some competitors focus on high-growth segments like Connected TV (CTV) or performance-driven mobile ads.

Mountain (MNTN) & Vibe: Performance-focused platforms specifically built for Connected TV.

Moloco & AppLovin: Leading choices for mobile app user acquisition and gaming inventory.

Magnite & PubMatic: While often viewed as partners (as Supply-Side Platforms), they increasingly compete for "supply-path optimization" dollars as the lines between buying and selling platforms blur.

Display and Native: Ads that appear alongside relevant publisher content.

Mobile and DOOH: Targeting users on personal devices or Digital Out-of-Home screens.

Contextual Targeting: This allows advertisers to place ads based on the content of the site (e.g., keywords, genres, or themes) rather than just the identity of the user.

Publisher Management Platform (PMP): TTD also uses a PMP to manage first-party direct deals, giving advertisers access to specific, pre-vetted premium inventory.

The Trade Desk

AI and Data Integration

The placement process is enhanced by Koa™, TTD’s artificial intelligence, which analyzes data signals to help buyers find the most valuable impressions and optimize their bids in real-time.

Daniel Solomon's avatar

I've suggested to Thom that he interview celebrities with big followings. Right now, No 1 is selena Gomez.

Daniel Solomon's avatar

During the past several political cycles I was involved with stuff like Field Team 6 Social Storming. https://www.fieldteam6.org/current-storm

I passed this on to the DNC which had an "Ambassador" program.

I was just a volunteer and couldn't get them to corordinate, but they have the capacity to do it.

David's avatar

Daniel,thanks for the info

Kathy Tankersley's avatar

Good point. Because in the magatverse any aggression and brutality against POC and especially middle eastern people are justified by racism and christofascist ideology. There is no self awareness or belief in human rights, just retribution and regressive policies.

Michael's avatar

Without intending to be at all condescending to the desired audience, I suggest that the information be delivered in tabular form: the column on the left listing the promise and the column on the right detailing the reality, including indirect consequences. Most people today (of both parties), especially Millenial and younger, are better at consuming written information presented in this manner. Or better yet, make short videos on each broken promise for TikTok, Instagram and Facebook with visual effects to emphasize the lie.

William Farrar's avatar

A good suggestion I like, the promise on one side the reality on another.

Sir Okie Doke's avatar

“No one in this world, so far as I know, has ever lost money* by underestimating the intelligence of the great masses of the plain people.”

Scum-p's voters? Suckers and losers. That is, they are "the plain people," as stated in the H.L.M. quote above.

*Or an election, it seems.

Daniel Solomon's avatar

I still like "Trump hates dogs."

Robot Bender's avatar

My dogs hate Trump. And Noem.

Edward Oberweiser's avatar

I am 78 years old and a veteran (1968-1970). I can't believe how horribly corrupt the U.S. government has become. Due to the corrupt Supreme Court decision Citizens United vs the FCC money is now called free speech. The multi-billionaires have billions more free speech than all the rest of us. Democracy has been completely destroyed and replaced by oligarchy!!

alis's avatar

All true, Edward, till the completely destroyed part. Local and state democracy and elections is and are going strong. It's an engine that will keep the thought alive. We can recover the federal system too. Hope we live to see it, but the youth get what has happened and what to do.

Tomonthebeach's avatar

It was likely prudent not to mention that Trump's America is no longer viewed as the leader of the free world. MAGAs are xenophobes and see little connection between their welfare and that of foreigners. Deport em all!

"America First" has alienated all US allies globally. We are not "America First." We are America alone with no friends. Nevertheless, we still have enemies. China now has a bigger GDP than the USA. Instead of preparing for the inevitable battles with China over trade barriers or kicking Putin out of Ukraine, we are emptying our armory on a country in the Middle East because Trump finds Iran annoying?

Trump's illegal global tariffs, his Greenland greed, and his condescending insults to every US ally and trading partner around the world, his support of Palestinian genocide, and his marginal support for Ukraine to keep that war going indefinitely have, in sum, made America too untrustworthy to share intelligence with. We will not even see our next Pearl Harbor coming.

David's avatar

Tomonthebeach-As you know Trump promised his Oil company supporters he would take care of them if elected. The Venezuela and Iran actions are successful efforts to get the price of oil,gas up as well oil stock prices. The casualty rate in Iran will sky rocket while the CEO's of oil companies rake it in. Trump is a fucking " Nazi" ,has 0 regard for human life ,would kill for $10.00.

Tomonthebeach's avatar

Of course, you are right. My remarks were focused on things lost on MAGAs, and thus why Thom did not address them, speaking to them fictionally.

I often wonder why today's social psychologists are not studying the heck out of MAGAism. It sure seems like public education or something else left a lot of voids in MAGA minds - like the history of NAZIism, and what life was like for many millennia under RULERS (emperors, nepomonarchs, etc.) in contrast to life under elected GOVERNORS whose focus is supposed to be on voter welfare, not the upper class.

I live in fascist Florida where it is illegal even to say "gay," or paint a rainbow on a crosswalk. I got my MA in Florida back in 1976, but earned my PhD out of state. I have watched in horror as Florida universities have been dumbed down and deDEI'd to promote fascist ideology. As tenure evaporates, so will diverse views and theories. Of course, the typical MAGA could care less about college because colleges turn you into a libtard.

Robert B. Elliott's avatar

I'm familiar with a MAGA type which I believe may be a bit different and more hard-core. These are very well-off, highly successful, driven or ambitious people who, despite their comfort and secure life, have anger issues, are steeped in white supremacist and misogynistic ideology, and identify with wealthy and powerful people. They have seized upon ideas and stories (false or highly distorted) from the right wing spread in "exclusive" Internet cesspools and they are pseudo-intellectual, reading extensively alternative scientific theories, such as those pushing racial purity and white superiority. They have a good guy vs. bad guy moralistic or self-righteous orientation, probably as a result of many violence-promoting movie sequences or religious upbringing. They believe they are well-educated, even though their knowledge base is very shallow, what they know is largely incorrect or simplistic, especially about government, and they have no sense of history. They may have listened to Limbaugh or someone like him, they gloried in watching Trump fire people and loved "reality TV", and they have hated filling out forms or being regulated by government agencies which are intended to limit aggressive business practices and to protect the public. But I would not bother writing a letter addressed to these people. They are not open to new or well-researched information. I think they are more dangerous than most others and are more inclined to participate in a coup such as Jan. 6th.

ANTONIO B LUCERO's avatar

Excellent! Concise! Effective!

docrhw Weil's avatar

Very well said, but intellectual arguments rarely work against emotional ones. It's like trying to deprogram a person deep in a scam or a cult, they don't want logic, they want confirmation. Otherwise they will have to admit that they've been played and "daddy" is gone. At most they might say the leader had "bad advice". We have to keep trying to reach people one at a time and find ways to connect reality to their concerns. For example, when my students bring up their fears about climate change I mention that this administration does not believe in it and is encouraging coal use. Meanwhile hope that something so awful comes out that nobody can deny what is he is. (Epstein, most likely.) Once the belief in an absolute "leader" cracks they have nothing to fall back on.

Daniel Solomon's avatar

Today the targets have to be Congressional Republicans, who have different motivations. Check out the vote on the Bondi subpoena.

90% of MAGATs are screwed by Trump tax policy. It takes a while to sink in, but with a little education, sometimes it does.

Daniel Solomon's avatar

DNC local listener program: what are the odds that prices of

Jeffrey Hobbs's avatar

Trump ran on promising to drain the swamp, then became alligator in chief. Billionaires are engorging themselves as Trump cuts their taxes and runs up war debt; consequently, we are rapidly reaching the point where their greed, arrogance, and incompetence could collapse the world economy.

Jan D. Weir's avatar

This attack on Iran is Trump’s unnecessary war. Iran agreed in the 2015 Comprehensive Plan of Action that it would not weaponize its nuclear power and would be subject to rigorous inspections by the International Atomic Energy Agency. It continued to offer the same protections right up to the minute that the recent invasion started. https://2009-2017.state.gov/e/eb/tfs/spi/iran/jcpoa/#:~:text=On%20July%2014%2C%202015%2C%20the,program%20will%20be%20exclusively%20peaceful.

This should be repeated in every article about this unnecessary war.

docrhw Weil's avatar

Add this bizarre statement by White House press secretary, Karoline Leavitt:

“This decision to launch this operation was based on a cumulative effect of various direct threats that Iran posed to the United States of America, and the president’s feeling, based on fact, that Iran does pose an imminent, indirect threat to the United States of America,” she said.

War by what your gut tells you. Brilliant.

Robot Bender's avatar

Bullshit Barbie.

alis's avatar

One simple question for anyone left wearing the hat: Have you had enough of the lying?

The good people have had enough. The others are so far gone that someone they love will have to die or they will have to lose everything to snap out of it. Saw this with COVID. Saw this with the deportations. Now that's what will have to happen for the war.

Worst of all, they will have to lose their right to vote, to want to fight for it. See you in the streets.

Tom Halstead's avatar

Democratic leadership is great at pointing up the problems and offering procedural solutions. Policy doesn’t sell. Fear sells. Dems must articulate the impact of Repugnican government on everyday lives, attach those impacts to named Repugnicans, and offer attractive solutions. They must support the likes of Bernie Sanders, AOC, Zorhan Mamdani…all the actual Democrats who do that and would lead in the tradition of FDR, whose handling of fear made him one of our greatest presidents.

Mariantoon's avatar

Don's snarly hair ball plugged the drain! Thom and Louise and the people behind the report and program are doing amazing work! I continue to support this substack and Freespeech tv. The illustration is well done. Louise created great songs. I disagree with asking you all to have more exposure, you've been at this a long time. The public will be forced to find you because of the MAGA billionaires greed, taking our rights and choices from us. The MAGA poor will suffer.

Dani Smart's avatar

This week I published a piece called The Broken Covenant: What — and Who — Actually Stole the American Dream that covers similar ground, tracing the history back to the 40s and 50s — the era this administration ironically holds up as a golden age.

And it was, materially, for some people. But what actually made it work had nothing to do with the values being romanticized. It worked because we had a robust middle class, strong labor unions, minimal wealth disparity, and — perhaps most importantly, and not something the ultra-wealthy want us to remember — a top marginal tax rate on the highest earners of 91 percent, sustained across nearly two decades and multiple administrations.

What we have now instead are culture wars manufactured and amplified as a smokescreen for the class war that's actually happening. As I wrote in the piece: "This was never really about left versus right. We are living through a period of wealth consolidation without modern precedent, in which an ultra-wealthy class has successfully pitted the rest of us against each other while rewriting the rules in their favor."

I wrote it deliberately as a non-partisan argument — framing economic recovery as a middle-class issue, not a party issue — and I've heard back from readers across the political spectrum. I also dug into why so many young people have checked out of the political process entirely, drawing on conversations with people in their 20s and 30s. Their reasoning, it turns out, is a lot more rational than we give them credit for.

I would l love your thoughts on the piece. Thank you for your hard work to keep voices of reason strong!

https://danismart.substack.com/p/the-broken-covenant-what-and-who

Jon Notabot's avatar

We are one against the top. Now we must act like it - quickly. I am forever open to honest reconciliation.