The Kool-Aid Presidency: How Donald Trump Created America’s Jonestown

He didn’t need a jungle. With lies, fear, and blind loyalty, Trump built his Jonestown in the heart of our republic — and millions are still drinking…

Former FBI agent Michael Fienberg has gone public, pointing out that the agency, under the leadership of Bongino and Patel, is purging itself of people who are not members of the Trump cult (my phrase, not his).

Similar cult-like behavior is on vivid display with the White House press secretary, the head of DHS, and the head of the Department of Justice — among numerous other administration officials and elected Republicans — regularly spouting lies and half-truths that target women, immigrants, and Democrats.

Marjorie Taylor Greene is implying that the children who died in the Texas floods were the victims of a nefarious plot — presumably by Democrats or Jews who operate space lasers — to modify the weather, completely ignoring the fact that Republican-aligned fossil fuel billionaires have been engaged in a half-century-long scheme to sabotage our atmosphere with their carbon dioxide emissions in exchange for trillions of dollars in profits. Some of which, no doubt, have been shared with Greene or her campaign.

Multiple administration officials, elected Republicans, and rightwing media cult leaders on platforms like Fox “News” have been amplifying the racist, antisemitic “Great Replacement Theory” that wealthy Jews are paying to “replace” white people in America with Blacks, Mexicans, and other people of color. This has led to ICE becoming the largest police force in America, with a budget larger than that of the entire Russian military, soon to be sweeping a neighborhood near you in their never-ending hunt for brown-skinned people.

Donald Trump didn’t need to lure his followers into a remote jungle, like Jim Jones did in Guyana. He didn’t need to physically isolate them from the rest of the world. Instead, Trump built his Jonestown right here at home, within the boundaries of our republic, brick by brick. He did it using over 30,000 documented lies, fear, rage, and the intoxicating promise of belonging.

Today, tens of millions of Americans are trapped inside Trump’s reality-warping cult. And just as Jones’ followers drank poisoned Kool-Aid believing it was salvation, Trump’s followers have swallowed his Big Lies and are now willing to sacrifice our Constitution, our democracy, and our future on the altar of one man’s insatiable ego.

This is an old story in new packaging.

Jim Jones wasn’t always a madman. In the beginning, he offered something people desperately wanted: community, belonging, equality. He drew in the lonely, the marginalized, the disillusioned. He offered them meaning, dignity, and the hope of a better world. But slowly, he twisted that hope into a tool of control, weaponizing his followers’ trust for his own wealth, power, and self-aggrandizement.

Donald Trump followed a similar cult leader’s path.

He didn’t invent the grievances he exploited. For decades, America’s middle class was gutted by Reaganomics and neoliberal trade policies. Jobs were shipped overseas. Unions were crushed. Wages stagnated while billionaires like Trump amassed obscene wealth.

Trump didn’t cause that pain, but he channeled it. He told working-class Americans that he alone could restore their lost greatness. At the 2016 Republican National Convention, he bellowed: “I alone can fix it.”

That wasn’t a campaign promise. It was a cult leader’s declaration. Like Jones, Trump positioned himself not as a servant of the people, but as their savior, the one indispensable man without whom all hope would be lost.

All cults, whether religious or political, thrive on division and a sense of victimhood. Jim Jones taught his followers that outsiders were out to destroy them, that they were surrounded by enemies, traitors, and saboteurs. He warned that the CIA, the media, and shadowy conspirators would annihilate Jonestown unless his people followed him without question.

Trump operates from the same playbook.

His enemies list is long: immigrants, Black voters, Muslims, women, Democrats, journalists, scientists, the “deep state,” election officials, even members of his own party who dare to tell the truth. He has spent years feeding his followers a steady diet of paranoia, victimhood, and grievance, convincing them that the only thing standing between them and ruin is him.

And just as Jones’ followers were taught to see dissent as treason, Trump’s followers are conditioned to see any criticism of him as an attack on themselves. They’ve surrendered their own personal identities to him and his cult. When he tells them that an election they lost was stolen, they believe it; not because the evidence says so, but because Trump says so. And in a cult, the cult leader’s word is truth.

Jones kept his followers in a physical jungle, cut off from the outside world. Trump does the same psychologically with the help of billionaire-backed media. His repeated attacks on the press as “the enemy of the people” are no accident: they are a deliberate strategy to isolate his followers in an information silo, where only his voice matters.

Fox “News,” Truth Social, MAGA podcasts, and a network of social media influencers form the walls of this new Jonestown. Alternative facts replace real ones. And when reality intrudes — when courts reject Trump’s lawsuits, when audits confirm his losses — his followers simply double down. “That’s just what the enemy wants us to believe.”

It’s classic cult behavior. And it’s why millions remain convinced that Trump won in 2020, that the Covid vaccine was a hoax or a plot, that January 6th was “legitimate political discourse.” Like Jones, Trump has taught his followers to see the world not as it is, but as he tells them it is.

When Jones’ utopia began to crumble — when defections and investigations threatened his power and a Congressional delegation arrived to expose his lies and manipulations — he led his followers into mass suicide. Over 900 men, women, and children perished, drinking poisoned Kool-Aid to prove their loyalty.

Trump, faced with the reality of defeat in 2020, incited his followers to violence rather than admit loss. January 6th was America’s political Jonestown: a desperate, delusional last stand to keep their messiah in power. Trump didn’t just sit back as the Capitol was attacked. He watched with satisfaction, refusing to act for hours, while the very heart of our democracy was desecrated in his name.

And to this day, he defends that insurrection, calling those convicted of violent crimes “hostages,” giving pardons, and encouraging more violence if he’s indicted or loses again. Jones destroyed his followers; Trump is willing to destroy our nation.

I wrote about this back in the summer of 2023 in an article titled, “Will America Face “Narcissistic Collapse” as Trump Descends into Legal Hell?” Narcissistic collapse is what happens when psychopathic narcissists face defeat and humiliation and strike out against the world around them.

Think Hitler in his bunker when my old friend Armin Lehmann, then a 16-year-old Hitler Youth, handed him the news that the war was lost. He wrote a book about his experience, In Hitler’s Bunker: A Boy Soldier’s Eyewitness Account of the Fuhrer’s Last Days, which we discussed extensively when he was first writing it and during the three years Armin and I traveled the world together, lecturing mostly across Europe and the Far East.

Hitler, in those final weeks — Armin told me and the historical record verifies — actually welcomed the destruction of Germany by American and Soviet bombs and tanks.

He hadn’t failed: his narcissism and the cult he had created and surrounded himself with wouldn’t let him confront that.

Instead, in his mind, the German people had failed, his generals had failed, his soldiers had failed. They had failed Germany, but, more importantly they had failed him and his cult — and he wanted them punished for failing him.

When he was finally pushed into full-blown narcissistic collapse — those final days that Armin spent with him — he succumbed to the fate of many severe narcissists who experience a failure so undeniable that it provokes full-blown narcissistic collapse: he killed his wife and then turned the gun on himself.

In the final stages of narcissistic collapse, long before suicide becomes an option, first comes the blaming and the attempts to punish others.

We see this now with Trump blaming the media, the courts, and the Democrats he now openly brags that he “hates” and encourages his cult followers to hate as well.

Historians and political scientists have long warned us about men like Trump. In Strongmen and on her Lucid Substack newsletter, Ruth Ben-Ghiat traces the path of authoritarians like Mussolini, Putin, and Trump: they all consistently cultivate a cult of personality, demonize opponents, destroy the press, capture the courts, collaborate with oligarchs, and use violence as a political tool.

Trump has followed that playbook to the letter.

Jason Stanley, in How Fascism Works and on his Forward Substack, identifies Trump’s tactics: appeals to a mythic past, relentless lying, glorification of violence, and the creation of a “victim” identity for the dominant group. Steven Hassan, one of America’s foremost experts on cults, calls Trumpism a “destructive political cult” in his book The Cult of Trump and on his Substack newsletter Freedom of Mind.

These aren’t wild theories. They’re the sober assessments of professional scholars and historians who’ve studied how democracies fall and how cults rise.

It’s easy to see Jones’ Kool-Aid as the symbol of his evil, but let’s not forget: Trump’s lies have already cost real lives.

His downplaying of COVID, his undermining of vaccines and masks, his promotion of quack cures like hydroxychloroquine and bleach weren’t just irresponsible: they were deadly. Hundreds of thousands of Americans would be alive today if Trump hadn’t turned public health into a culture war battlefield.

And now, his Big Lies about the election and the “deep state” are poisoning faith in our democracy itself. In poll after poll, a majority of Republicans say they believe Trump won in 2020. They believe it so deeply that they’re passing laws to suppress votes, installing loyalists to oversee elections, and preparing to reject any future result that doesn’t favor their Dear Leader. The poison is spreading and fast.

So what comes next?

Jim Jones didn’t start out plotting mass suicide. He got there one lie, one power grab, one act of cruelty at a time. Trump’s path is no different. His first term tested the boundaries. His second is breaking them.

Already, Trump openly promised dictatorship “on day one.” He’s already pursuing “retribution,” purging the government, and rounding up immigrants into camps. He’s gutted the civil service, weaponized the Justice Department, and is today using the military for domestic crackdowns.

This isn’t hyperbole. It’s all on the record. And it’s what happens when a cult leader gains the reins of state power, as the world has seen repeatedly throughout history.

We don’t have to follow Trump into the abyss. We can refuse the poison. We can choose the hard work of repairing our democracy, telling the truth, and holding this would-be strongman accountable.

But time is short. The cult is deep, and its leader is relentless.

History tells us where this path ends. Jonestown. Berlin 1933. Rome in 1922. Moscow in 2020. The question is whether we have the courage to change course before it’s too late.

Trump may not have led us into a jungle, but he has led millions into a psychological wilderness, where lies are truth, enemies are everywhere, and only he can lead the way out. Jim Jones led his people to destruction, all in the name of salvation. Trump is leading America down the same road.

We must say no. We must tell the truth. And we must do it now.

Armin Lehmann and me with our colleague and friend Jodi Walukonis, who organized our speaking tours across America and around the world, circa ~1984